Jim Preen is Crisis Management Director at YUDU Sentinel. He designs and delivers crisis simulations for clients using the Sentinel platform. Along with providing expert guidance on all aspects of crisis communications.

Formerly, he was a journalist working at ABC News (US), covering stories including the Gulf War, the Bosnian conflict and the Concorde crash. He won two Emmys for his work.

Jonathan is the founder of Insignia, an acknowledged leader in crisis management and the author of an award winning book, Crisis Proof. He works with business leaders around the world to ensure they have the capability and confidence to do and say the right things under intense pressure. 

He has experience in sectors as diverse as infrastructure, energy, financial services, media, mining, retail and sport. At Insignia, he has led programmes for major clients around the world including ABB Group, DP World and Royal London.