Tim is a digital communications specialist with a background in journalism and government communications.

He is the Managing Director of Social Simulator, a company dedicated to giving your team practical, behind-closed-doors experience of handling a crisis situation.

Jim Preen is Crisis Management Director at YUDU Sentinel. He designs and delivers crisis simulations for clients using the Sentinel platform. Along with providing expert guidance on all aspects of crisis communications.

Formerly, he was a journalist working at ABC News (US), covering stories including the Gulf War, the Bosnian conflict and the Concorde crash. He won two Emmys for his work.