Jim Preen is Crisis Management Director at YUDU Sentinel. He designs and delivers crisis simulations for clients using the Sentinel platform. Along with providing expert guidance on all aspects of crisis communications.

Formerly, he was a journalist working at ABC News (US), covering stories including the Gulf War, the Bosnian conflict and the Concorde crash. He won two Emmys for his work.

Kate is a PR and communications consultant, specialising in crisis communications training and simulations, and the author of 'Communicate in a Crisis,' a book on crisis communications in a social media world.

Kate is the co-founder of Polpeo, a crisis simulation and training company that prepares global brands across all sectors to deal with a crisis.