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ROI on Out-of-Band Communication Platforms
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In today’s interconnected world, organisations face a myriad of challenges that can disrupt operations, from cyberattacks and IT outages to power failures and extreme weather events. The ability to swiftly manage these incidents is crucial, and investing in an out-of-band (OOB) incident management platform like Sentinel can yield significant returns by minimising downtime and associated costs.

Understanding Out-of-Band Incident Management

Out-of-band communication refers to the use of alternative channels that operate independently of an organisation’s primary network infrastructure. This approach ensures that, even if the main systems are compromised or down, critical communications can continue uninterrupted.

Platforms like Sentinel facilitate this by providing mass notification capabilities, secure access to crisis plans and essential documents, and collaborative tools such as encrypted chat and video conferencing.

The Financial Impact of Downtime

Downtime can have severe financial repercussions. For large enterprises, the cost of an hour of downtime can reach millions of dollars. These costs encompass lost revenue, decreased productivity, reputational damage, and potential regulatory fines.

For instance, during a ransomware attack, the inability to access critical systems can halt operations, leading to substantial financial losses. 

ROI Through Rapid Incident Resolution

Implementing an OOB incident management platform can significantly reduce the Mean Time to Repair (MTTR) during incidents. By ensuring immediate communication through mass notifications, teams can quickly mobilise to address issues.

Access to up-to-date crisis plans and critical documents also allow for informed decision-making, while secure chat and video crisis rooms enable seamless collaboration, even when primary systems are compromised. This rapid response capability minimises downtime, directly translating to cost savings and a higher return on investment.

Mitigating Risks Across Various Scenarios

While cyberattacks and IT outages are common concerns, other events like power outages and extreme weather can also disrupt operations. An OOB platform ensures that communication channels remain open, and teams have access to necessary resources regardless of the nature of the incident. This preparedness enhances organisational resilience, allowing for swift action to mitigate the impact of unforeseen events.

Enhancing Security During Incidents

During a cyber incident, it’s possible that threat actors have compromised primary communication channels. OOB communication channels are isolated from the main network, reducing the risk of eavesdropping or data breaches during critical discussions. This isolation ensures that response strategies remain confidential and effective. 

Conclusion

Investing in an out-of-band incident management platform like Sentinel is not just about crisis management; it’s a strategic move to protect an organisation’s bottom line. By facilitating immediate, secure communication and collaboration during incidents, such platforms minimise downtime, reduce financial losses, and enhance overall resilience.

In a landscape fraught with potential disruptions, the ability to maintain operational continuity is invaluable, making the return on investment for OOB incident management solutions compelling.

Richard Stephenson
Written by Richard Stephenson
06 Feb 2025
Richard is the CEO of crisis management software provider YUDU Sentinel. Richard has run public listed companies, mid-market private equity investments and tech start-ups. His professional skills include digital strategy, crisis management, risk and digital document publishing.